Appointment Generator – Key Accounts – Sheffield


Guardian are looking for a highly motivated and proven Appointments Generator. An office-based role to secure quality appointments with new blue-chip clients and develop long term relationships with associated businesses for the sales team to service.

This individual will effectively mine an existing database of quality cleansed data using the robust tools and structure already in place.

Continue delivering a nationwide, quality, cohesive, cost effective service, in order to satisfy a variety of clients within our blue-chip portfolio.

Key Responsibilities

Fundamental to this role is the requirement for appointment generation. Knowledge gained from this process will guarantee a holistic, well rounded approach to future customer development and management.

  • The main priority will be to generate, qualified appointments from our existing database, using a script developed/amended as required following in-depth training. In addition, appointment generation via existing ‘associated company’ data.
  • Manage own pipeline of leads and prospect potential clients to qualified appointments
  • Primarily, development of new business throughout the UK.
  • Database management, including accurate notes, diary management and categorisation of sales leads.
  • Provision of administrative support to the Sales team generally, in order that the department can continue to function efficiently and controlled growth can be progressively achieved.
  • Relationship & customer account development through a combination of your experience and initiative, combined with current Guardian testimonials and literature.
  • Closing of quotations as appropriate by partnering and supporting a member of the sales team.
  • Telephone demonstrations of our unique, interactive website, TraQit.

Key Relationships


  • Existing Client Portfolio
  • Potential New Business Clients


  • Sales & Marketing Department
  • Remedials Department
  • Reports Department
  • PATs Department

Experience/Knowledge Required

  • Proven outbound telesales experience
  • A warm conversational style of appointment generation
  • Excellent interpersonal and communication skills, both written and verbal – Able to correctly profile a prospect through effective questioning
  • Strong customer relationship builder and credible influencer, capable of working with blue chip clients including BMW, Tesco, Jaguar Landrover, Nestle etc.
  • Proven track record of achieving and exceeding targeted business results/KPI’s
  • Ability to overcome obstacles quickly via effective questioning and proactively resolve/handle objections.
  • Methodical approach to work
  • Tenacious, ambitious and driven individual with a healthy competitive nature.
  • Energy, commitment and a positive attitude to achieving results
  • A professional committed team player
  • Customer orientation


  • To be able to work within a management team in order to continuously improve the quality and timeliness of delivery of the service provided
  • Ability to see the bigger picture and put the overall benefits of the business ahead of personal gain
  • Be able to consider problems as a challenge, collect information relevant to the problem, be disciplined in ascertaining the route cause, identify and develop a practical solution and implement action to resolve the problem.
  • Be systematic and logical in the approach to decision making, ensuring that all the necessary facts and information are available and accurate and the decision taken and acted upon is astute and carefully considered.
  • Develop and comply with the systems, procedures, rules, objectives and timescales set by the business and take a disciplined approach when undertaking tasks.
  • Focus and drive to achieve targets, budgets and results.
  • Promote the company culture of continuous improvement.
  • Lead, encourage, train and support others in order for them to meet their objectives.
  • Encourage a high level of performance
  • Be prepared to challenge under performance and act to improve.
  • Bring a sense of urgency to situations, demonstrate an active approach, be willing to get involved in order to increase the pace and achieve goals and objectives.

Core Skills


  • Financial / Business awareness
  • IT literacy Microsoft office package
  • CRM experience


  • Results driven
  • Customer focused
  • Time management
  • Individually & Team focused

Additional Information

Our Appointments Generator position is a full-time role. Salary is competitive in a range depending on expertise. Although our team do have targets and objectives to achieve, we offer a guaranteed salary that is not commission based.

We currently have a strong and diverse team and are currently looking to grow that team by adding two very experienced individuals. Please let us know your current salary and commission situation on application.

You may have experience as; Customer Account Developer, Outbound Sales Consultant, Customer Account Manager, Appointment Setter, Telesales Lead Generator, Sales Lead Generator, Sales Executive, Lead Generator, Sales Generator, Telesales Executive, Sales Representative, Sales Advisor, Direct Salesperson, Telesales.

Guardian are committed to equality and diversity in employment and recruitment practices.